You Are Not A Lead

More than ever more buyers and sellers of real estate feel like a lead. I have read a lot of articles and watched videos all over the internet where they feel like a lead.

This is disappointing! Having a connection to your clients and providing them what they are interested in is our job as their Realtor. They look to us to provide them with more than just the average agent. They want our knowledge, professionalism, negotiating skills, and marketing! This is why they pay us to help them sell a home or help them buy a home.

Separate yourself from the mass of other agents. Provide service above and beyond their expectations! Make the experience more than they could have imagined and connect with them. Having a client for life is priceless and what a better ad or marketing piece than a past buyer or seller who talks about their experience with you to others.

People talk about real estate and the economy. Know what is happening in your local area. Know the average days on market to sell a home as a whole and the area in which you either have a niche or were your clients are located. Understanding prices and market list price to sale price.

In Madison and the surrounding communities( Fitchburg, Verona, Monona, McFarland, Stoughton, Sun Prairie, Middleton, and Waunakee) the area is healthy and jobs are available. The housing market does have some REO and shortsale transactions, but the majority of sales are traditional sales between a buyer and seller.

Each market is different and each neighborhood is different but the reason we are here is to provide this to our clients and to new customers that are looking for the same level of service, knowledge and professionalism.

Make your clients feel like you are there for them and they are not just a lead! They are with you because of who you are and what you make them feel like and what you proved them. Respect them and in turn you will be successful in the long run.